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The freight market is slowly but surely shifting back into balance. As always, that comes with increased vulnerability to seasonal fluctuations, so tracking trends as they unfold is critical to success.
To help keep Canadian and cross-border shippers ahead of the curve, the Canadian Institute of Traffic and Transportation (CITT) hosted a webinar featuring Arrive VP of Market Intelligence David Spencer and General Manager of Canada Sales & Operations (CAN) Noah Sidenberg for a discussion about the state of the freight market today and what to expect in 2024.
Video Timecode: 9:09 - 14:25
Arrive’s Market Intelligence team is forecasting fairly consistent shipment volumes with a potential upside on the heels of a strong labor market and wage growth that should support consumer spending and drive freight demand. The Bank of Canada may also cut interest rates over the next 18 months, which could stimulate additional demand. Still, Canadian shippers should remain pragmatic, as issues like housing affordability could impact discretionary spending in certain market segments.
Video Timecode: 14:45 - 22:38
Challenging conditions over the last 18 months have driven many carriers out of the market, but not enough to cause the sustained tightness necessary for an inflationary flip. However, winter weather in early 2024 revealed increased sensitivity to demand fluctuations, and the upcoming produce season and the 100 Days of Summer will likely test the market again in the months ahead.
Video Timecode: 22:46 - 29:20
Arrive’s Market Intelligence team is monitoring a number of broader economic factors and how they’re influencing the market.
Video Timecode: 29:27 - 38:12
Though there is still significant uncertainty surrounding the year ahead, strategic planning today can fortify your business against surprises down the road — here are a few key insights from Arrive’s Market Intelligence team to help you do just that.
Video Timecode: 41:16 - 52:55
The webinar wrapped up with David and Noah fielding questions from participants — read on to see the questions and responses.
As Canada’s Logistics Association, the CITT provides a community for everyone in and around the industry to network, learn and do business. Visit their website to learn more.
Arrive Logistics publishes several freight market resources that are available at no cost to you. Check out our quarterly Canada Freight Market Update to stay up to speed on domestic and cross-border trends. For more on what’s happening in the U.S. market, see our 2024 Truckload Freight Rates Forecast, and keep up with monthly demand, capacity, rates, economic trends and more by getting the Arrive Market Update and Carrier Outlook delivered directly to your inbox every month.